The problem the aggregator solves
Integrating a game provider is not just a coding job. Each provider involves its own commercial contract, certification process, staging environment, reporting format, and distinct support channel. Multiplied by ten or twenty providers, that becomes an ongoing integration and maintenance project — and each provider's API update comes back as work for the operator.
The aggregator concentrates all of that: one integration, one contract, one reporting flow, one support point. When a provider launches a new title, it appears in the catalog without a new technical project on the operator's side.
| Model | Integrations to maintain | Contracts | When it makes sense |
|---|---|---|---|
| Direct integration | One per provider | One per provider | Large operation, with its own technical team and volume that justifies negotiating terms directly |
| Via aggregator | Just one | Just one | Operation that wants a broad catalog without building an integration team |
What the aggregator does not do
The aggregator handles the game catalog — not the whole operation. It does not manage player accounts, wallet, KYC, bonuses, or financial reporting: that is the job of the PAM (Player Account Management). It also does not replace the operation's license or compliance structure.
It is worth distinguishing two roles that are often confused: the provider develops the games (Pragmatic Play, Evolution, Spribe); the aggregator distributes the games of several providers through a single connection. The same game can reach the operator either directly from the provider or via an aggregator.
Cost and the white-label case
The extra layer comes at a price: the aggregator charges its slice of the revenue generated by the games, which reduces the margin compared with a well-negotiated direct integration. There is also a technical dependency — an aggregator outage affects the entire catalog at once, not just one provider.
In practice, this trade-off only shows up for those running their own platform. On a white-label platform, the aggregation layer is already solved by the provider: the operator receives a working catalog and switches games on through the backoffice, without contracting an aggregator or maintaining integrations. The relevant question when evaluating a provider, then, stops being "which aggregator to use" and becomes which providers are already available in the catalog and how quickly new titles go live.
In the Brazilian market, regulated by Law No. 14,790/2023 and overseen by the SPA/Ministry of Finance, it is worth confirming that the providers distributed by the aggregator are certified — responsibility for the catalog's compliance still rests with the operation.