CRM and retention built on the base you already have
Nodrus CRM segments players by behavior — deposits, frequency, preferred games, and inactivity — and fires campaigns automatically once a trigger condition is met. Bonuses, cashback, and reactivation journeys reach the right segment, with A/B testing and cohort reporting to measure what actually works.
Talk to our team- Platform uptime
- 99.9%
- To go live
- 4h
Platform uptime
To go live
A CRM stack built to retain players
Segmentation, triggers, and testing in a single workflow.
Behavior-based segmentation
Group players by deposit activity, frequency, preferred games, and time since last session to target every action.
Trigger-based campaigns
Set rules that fire campaigns automatically whenever a player enters or leaves a segment.
Segmented bonuses and cashback
Assign a different incentive to each segment instead of a single offer for the whole base.
Reactivation journeys
Automated sequences guide inactive players back into the operation, step by step.
Campaign A/B testing
Compare campaign variants before rolling one out to an entire segment.
Cohort-level reporting
Track how each campaign performs by cohort, not just in aggregate numbers.
How the CRM goes live
From defining segments to reading the results.
- 01
Segment definition
Behavior criteria define the player groups that receive each action.
- 02
Trigger configuration
Rules determine when a campaign fires for each segment.
- 03
Campaign launch
Bonuses, cashback, or a reactivation journey reach the configured segment.
- 04
Cohort review
Each campaign's results are tracked by cohort over time.
Your existing base becomes a source of results
Instead of relying only on acquisition, operators use behavior from their own base to segment, engage, and reactivate players. Every action is measured by cohort, not by an overall average.
- Segments built from deposit activity, frequency, preferred games, and inactivity.
- Campaigns fired automatically whenever a player moves between segments.
- Bonuses and cashback targeted at the right segment, not the whole base.
- Each campaign's results read by cohort, with support for A/B testing.
CRM frequently asked questions
How are players segmented?
Segments are built from player behavior — deposit activity, frequency, preferred games, and time since last session. The operator sets the criteria for each segment.
What triggers a campaign automatically?
A rule the operator configures, such as a player entering or leaving a specific segment. From there, the campaign runs without manual intervention.
Can bonuses and cashback be segmented?
Yes. Each segment can receive a different incentive instead of a single offer applied to the whole base.
How does the reactivation journey work?
It's an automated sequence aimed at inactive players, triggered once a player enters the inactivity segment. The steps follow the logic the operator configures.
Can a campaign be tested before rolling it out to a full segment?
Yes, A/B testing compares campaign variants on part of a segment before full rollout.
How is campaign performance measured?
Through cohort reporting: performance is tracked by player group over time, not just in aggregate numbers for the whole base.
Bring CRM to your operation
Segment your base, configure triggers, and start measuring results by cohort.
Talk to our team